This was a PPC campaign for an online cable retailer that resulted in much lower cost per conversion while improving the click through rate.
The client is an online cable retailer who needed immediate traffic using a limited PPC spend.
Metrics | Before Optimization | After Optimization |
---|---|---|
Spend | $13,186.51 | $13,066.47 |
Clicks | 14723 | 19865 |
Impressions | 2161254 | 2780231 |
CTR | 0.68% | 0.71% |
Avg. CPC | $0.90 | $0.66 |
Conversions | 532 | 691 |
Cost/Conversion | $24.77 | $18.90 |
Conversion Rate | 3.61% | 3.48% |