Cost per Click cut by almost a third for this online cable retailer

This was a PPC campaign for an online cable retailer that resulted in much lower cost per conversion while improving the click through rate.


The client is an online cable retailer who needed immediate traffic using a limited PPC spend.

The Implementation

  • PPC campaigns were run with Google AdWords and Bing AdCenter.
  • The campaign budget: Google AdWords campaign budget ranged from $10,000 to $13,000 per month.
  • The Bing campaign budget was $2,000 per month.
  • The Result
    • After 6 months of campaign management the cost per conversion was decreased from $24.77 to $18.90.
    • The total number of conversions increased from 532 to 691.
    • A metrics list is shown below: