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Cost per Click cut by almost a third for this online cable retailer

This was a PPC campaign for an online cable retailer that resulted in much lower cost per conversion while improving the click through rate.

Challenges

The client is an online cable retailer who needed immediate traffic using a limited PPC spend.

The Implementation

  • PPC campaigns were run with Google AdWords and Bing AdCenter.
  • The campaign budget: Google AdWords campaign budget ranged from $10,000 to $13,000 per month.
  • The Bing campaign budget was $2,000 per month.

    • The Result
    • After 6 months of campaign management the cost per conversion was decreased from $24.77 to $18.90.
    • The total number of conversions increased from 532 to 691.
      • A metrics list is shown below:
    Metrics Before Optimization After Optimization
    Spend $13,186.51 $13,066.47
    Clicks 14723 19865
    Impressions 2161254 2780231
    CTR 0.68% 0.71%
    Avg. CPC $0.90 $0.66
    Conversions 532 691
    Cost/Conversion $24.77 $18.90
    Conversion Rate 3.61% 3.48%