San Francisco, USALocation
Our client, a Digital Manufacturing Ecosystem, sought to identify leads among a Million influencers and decision-makers in the US market. Targeting engineers involved in product production, they aimed to connect with potential enterprise accounts through their innovative platform and global partner network.
About The Company
Our client is a Digital Manufacturing Ecosystem that delivers custom mechanical parts at unprecedented speeds through its digital platform and a vetted, controlled global partner network.
The Tech Stack
LinkedIn Sales Navigator
1 Senior Project Manager, 2 Data Miners
The Problem Statement
The client aimed to identify potential leads in target enterprise accounts. These leads were about a Million influencers and decision makers in the US market alone. Their target audience included engineers involved in product production in target companies.
The client had a clear objective of increasing revenue. To achieve this goal, they needed someone to take off the load of manual data mining and market research and provide them with high-quality database for their target prospects.
- However, the client faced a significant challenge regarding how to quickly and efficiently mine this data without significant investment in tools like LinkedIn Sales Navigator, ZoomInfo etc.
- Identifying each and every lead and gathering contact information can be time-consuming and labor-intensive, and the client just had a team which could focus on outreach activities.
Netsmartz implemented a comprehensive approach that was tailored to meet their unique needs. Throughout the project, we worked closely with the client to ensure that their needs were met and their expectations were exceeded everyday.
- We started by defining the client’s target audience. This involved analyzing their current customer base, understanding their products and services, and identifying the demographics of their potential customers.
- Based on the defined target audience, we selected relevant data points such as job titles, company size, industry, and location to filter out the most appropriate leads.
- We leveraged a mix of commercial and open web data intelligence tools to identify high-quality vetted leads and contact information to create a comprehensive database of potential customers, including their contact information and other relevant data points. We collected the relevant data points for each lead and ensured the data was accurate and up-to-date.
- We analyzed the data to determine patterns and trends within the target audience, allowing us to understand their needs and preferences better.
- Based on the analysis of the gathered data, we refined the target audience to ensure that we were targeting the most relevant and promising leads.
- We provided the client with the high-quality sales data we had gathered, enabling them to focus on their core business activities while still accessing the necessary information to drive revenue growth.
Netsmartz followed the following process to fulfill the requirements of the client:
Mapping & identifying appropriate resources
At Netsmartz, we conducted a detailed analysis of the project’s scope and requirements to determine the appropriate resources to be assigned to the project. We allotted resources with relevant work experience and a Senior Project Manager for performance accountability and dataset changes as and when required.
The team was provided training for a week before they started working with the client. This involved understanding the client’s niche and requirements. The learning curve enabled them to generate 98% accuracy.
Consistent Client Feedback & Action
We prioritized listening to our client’s feedback and concerns, responding promptly to client feedback, acknowledging receipt and providing action updates. This allowed us to maintain a strong client relationship and ensured that we addressed any concerns or issues they may have promptly and effectively.
The 2 dedicated Data Mining Resources provide stellar data on 160+ unique prospects every day, making it about 3200+ prospects every month. The client has zero obligation to invest the time of its busy Sales Representative towards this task and saves all the budget that would have otherwise gone into data intelligence tool subscriptions.
Client’s Sales Representatives and the Marketing team saved their countless precious hours and invested them into what matters most, i.e. qualitative prospecting campaigns.
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