Empowering Marketing Efforts with Advanced Analytics and Customization

ERP system for Logistics


03Team Size

Marketing IndustryIndustry

The US-based client offers highly efficient and reliable marketing resource management software. They sought assistance from Netsmartz experts to localize their products successfully.

About The Company

The client offers highly efficient and reliable marketing resource management software to businesses globally, enabling them to maximize their earnings and savings. The client’s MRM software, built on Salesforce Lightning, stands out as the most advanced and comprehensive solution. It incorporates automated Marketing Mix Modeling (MMM) to accurately predict and optimize marketing strategies’ return on investment (ROI). Renowned brands such as Bayer and Samsung choose the client’s best-in-class solution due to its affordability and unmatched performance.

AboutThe Company

The Tech Stack



Team Composition

SF Senior Developer, SF Business Analyst, Project Manager

The Problem Statement

The client faced the critical challenge of providing a personalized experience to their diverse global audience on their platform. Recognizing the importance of catering to the unique requirements of businesses in different regions, the team sought assistance from Netsmartz experts to localize their products successfully. The problem was ensuring that the platform effectively fulfills the specific needs and expectations of businesses in every geographical region, enhancing user engagement and overall customer satisfaction.

The Challenge

Implementing the Marketing Cloud solution for the client was challenging because regional marketing capabilities were required. Adapting the marketing tool to cater to the unique requirements of each region proved to be the most difficult aspect of the project. The team had to find flexible solutions to accommodate the diverse needs of end clients and ensure that the platform supported their specific marketing strategies. Custom product enhancements were required to fully update predictive and prescriptive analytics for each region, adding complexity to the implementation process. Overcoming these challenges was crucial to providing clients with an effective and tailored marketing solution.

The Solution

Netsmartz implemented a comprehensive approach that was tailored to meet their unique needs. Throughout the project, we worked closely with the client to ensure that their needs were met and their expectations were exceeded.

  • To offer businesses a comprehensive view of the customer journey, the team successfully implemented Salesforce Marketing Cloud. Leveraging our expertise, we efficiently completed the entire implementation process within a week, enabling businesses to manage customer journeys and interactions easily.
  • Following the SFMC implementation, our team extensively customized the existing platform, leveraging the client’s packages. The primary objective was to deliver tailored features to clients, ensuring they received suitable solutions at competitive prices. This approach facilitated seamless client onboarding and improved sales outcomes.
  • Addressing the most challenging aspect of the client’s project, we focused on providing flexible solutions within the marketing tool to meet the unique requirements of end clients in their respective regions. We successfully updated predictive and prescriptive analytics through custom product enhancements, empowering businesses to optimize their marketing strategies based on specific regional considerations effectively.

Our Process

Netsmartz followed the following process to fulfill the requirements of the client:

Mapping & identifying appropriate resources

At Netsmartz, we conducted a detailed analysis of the project’s scope and requirements to determine the appropriate resources to be assigned to the project.

Team Engagement

The team was provided training for a week before they started working with the client. This involved understanding the client’s niche and requirements. The learning curve enabled them to generate 95% accuracy.

Consistent Client Feedback & Action

At Netsmartz, we prioritize listening to our client’s feedback and concerns. We responded promptly to client feedback, acknowledging receipt and providing action updates. This allowed us to maintain a strong client relationship and ensured that we addressed any concerns or issues they may have promptly and effectively.

The Result

Netsmartz played a pivotal role in enhancing the intelligence and customization of this platform through Salesforce Marketing Cloud, yielding remarkable outcomes. These include a streamlined customer onboarding process, amplified platform usage, and, ultimately, delighted and contented end users.


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