The US-based client offers highly efficient and reliable marketing resource management software. They sought assistance from Netsmartz experts to localize their products successfully.
The client offers highly efficient and reliable marketing resource management software to businesses globally, enabling them to maximize their earnings and savings. The client’s MRM software, built on Salesforce Lightning, stands out as the most advanced and comprehensive solution. It incorporates automated Marketing Mix Modeling (MMM) to accurately predict and optimize marketing strategies’ return on investment (ROI). Renowned brands such as Bayer and Samsung choose the client’s best-in-class solution due to its affordability and unmatched performance.
SF Senior Developer, SF Business Analyst, Project Manager
Implementing the Marketing Cloud solution for the client was challenging because regional marketing capabilities were required. Adapting the marketing tool to cater to the unique requirements of each region proved to be the most difficult aspect of the project. The team had to find flexible solutions to accommodate the diverse needs of end clients and ensure that the platform supported their specific marketing strategies. Custom product enhancements were required to fully update predictive and prescriptive analytics for each region, adding complexity to the implementation process. Overcoming these challenges was crucial to providing clients with an effective and tailored marketing solution.
Netsmartz followed the following process to fulfill the requirements of the client:
At Netsmartz, we conducted a detailed analysis of the project’s scope and requirements to determine the appropriate resources to be assigned to the project.
The team was provided training for a week before they started working with the client. This involved understanding the client’s niche and requirements. The learning curve enabled them to generate 95% accuracy.
At Netsmartz, we prioritize listening to our client’s feedback and concerns. We responded promptly to client feedback, acknowledging receipt and providing action updates. This allowed us to maintain a strong client relationship and ensured that we addressed any concerns or issues they may have promptly and effectively.
Netsmartz played a pivotal role in enhancing the intelligence and customization of this platform through Salesforce Marketing Cloud, yielding remarkable outcomes. These include a streamlined customer onboarding process, amplified platform usage, and, ultimately, delighted and contented end users.