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The Client runs its very own sports betting platform having dual products – B2C & B2B respectively. The former product is direct player facing, while the latter is agency model. Both the platforms have dedicated Website, PWA App. & Admin Portal, for giving its customers the best possible gaming experience – in Sports betting & Casino gameplay, respectively.
The Client associates to a product R&D company that creates solutions for the Product Ecosystem in the dynamic iGaming market domain. The overall Mission is to create cutting-edge platforms to reinvent the iGaming industry.
Their product is the top-quality iGaming ecosystem created on a vast choice of technologies, stacks, and programming languages. They hold a Team of experienced professionals – eager to develop and constantly striving for technical excellence.
The team consists of Project Head of Delivery, Technical Chief Architect, Product Manager, Project Manager, Business Analyst, Quality Analysts, UI/UX Designers, Front-end & Back-end Lead Developers, plus DevOps Group.
TBased on the CustDev approach of conducting target User interviews & quality surveys, following are the major issues witnessed by Players experiencing our Product – Kisma:
The major challenge why above-mentioned issues were plunged previously was – integrations with 3rd party gaming providers & payment aggregators respectively. Plus, due to legal & regulatory rules of iGaming, some expectations get challenging to implement in a streamlined way.
Netsmartz helped Product team in analyzing the root cause of problems incurred and proposed the following items to be implemented at the earliest, to boost – User acquisition, User engagement & User satisfaction!
Enforced team of dedicated professionals at Netsmartz ensured 70% of the issues being taken care in a period of a quarter, while development is still round the corner for additional product refinements down the line!
Netsmartz followed the following process to fulfill the requirements of the client:
The preliminary task was to identify skilled resources to work on the project. Since the project was significantly high-grade – in terms of expertise and skill required, the resources were allocated dedicatedly to see the project through.
After the resource allocation, the developers started working on the problem statement, defining the benchmarks, fixing bugs and errors, and crafting a better solution.
Netsmartz’s esteemed association with the client resulted in the following:
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