![](/wp-content/themes/netsmartz/assets/img/map-icon-1.png)
Ukraine (Headquarters), UAELocation
![](/wp-content/themes/netsmartz/assets/img/team-icon-1.png)
50+Team Size
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iGaming TechnologyIndustry
The Client runs its very own sports betting platform having dual products – B2C & B2B respectively. The former product is direct player facing, while the latter is agency model. Both the platforms have dedicated Website, PWA App. & Admin Portal, for giving its customers the best possible gaming experience – in Sports betting & Casino gameplay, respectively.
About The Company
The Client associates to a product R&D company that creates solutions for the Product Ecosystem in the dynamic iGaming market domain. The overall Mission is to create cutting-edge platforms to reinvent the iGaming industry.
Their product is the top-quality iGaming ecosystem created on a vast choice of technologies, stacks, and programming languages. They hold a Team of experienced professionals – eager to develop and constantly striving for technical excellence.
![About Evertrue](/wp-content/themes/netsmartz/assets/img/cs-Suntech-about-img.png)
The Tech Stack
![Angular JS](/wp-content/themes/netsmartz/assets/img/cs-angular.png)
Angular JS
![Java/Groovy](/wp-content/themes/netsmartz/assets/img/cs-java.png)
Java/Groovy
![React](/wp-content/themes/netsmartz/assets/img/cs-react-icon.png)
React
![SQL DB](/wp-content/themes/netsmartz/assets/img/cs-mysql.png)
SQL DB
Team Composition
The team consists of Project Head of Delivery, Technical Chief Architect, Product Manager, Project Manager, Business Analyst, Quality Analysts, UI/UX Designers, Front-end & Back-end Lead Developers, plus DevOps Group.
The Problem Statement
TBased on the CustDev approach of conducting target User interviews & quality surveys, following are the major issues witnessed by Players experiencing our Product – Kisma:
- Poor Bonus conversion rate (suggestion by player: post multiple bets, bonus amount should be fully converted).
- No Crypto withdrawal offering.
- Deposit balance deducted several times.
- Late withdrawal process.
- Delayed & poor KYC checks (Account under review)
- Issue with Login session.
- No trial bonus offered (without deposit)
The Challenge
The major challenge why above-mentioned issues were plunged previously was – integrations with 3rd party gaming providers & payment aggregators respectively. Plus, due to legal & regulatory rules of iGaming, some expectations get challenging to implement in a streamlined way.
The Solution
Netsmartz helped Product team in analyzing the root cause of problems incurred and proposed the following items to be implemented at the earliest, to boost – User acquisition, User engagement & User satisfaction!
- Adding more Slot games.
- Offering Crypto withdrawal facility.
- Improving winning dividend delays.
- Conducting routine calls to players for clarifying problems.
- Reducing delayed withdrawals.
- Reducing the minimum-deposit limit to attract more players!
- Launch the application on official app. stores.
- Offering no-loss rebate bonus (compensation to high loss makers)
- Providing more exciting promotional offers.
- Offering low bonus wagering criteria.
- Making KYC process easy.
- Adding more features to the platform.
- Offering free bets.
Enforced team of dedicated professionals at Netsmartz ensured 70% of the issues being taken care in a period of a quarter, while development is still round the corner for additional product refinements down the line!
Our Process
Netsmartz followed the following process to fulfill the requirements of the client:
![](/wp-content/themes/netsmartz/assets/img/process-icon-1.png)
Mapping & Identifying Appropriate Resources
The preliminary task was to identify skilled resources to work on the project. Since the project was significantly high-grade – in terms of expertise and skill required, the resources were allocated dedicatedly to see the project through.
![](/wp-content/themes/netsmartz/assets/img/process-icon-2.png)
Commencing Development
After the resource allocation, the developers started working on the problem statement, defining the benchmarks, fixing bugs and errors, and crafting a better solution.
The Result
Netsmartz’s esteemed association with the client resulted in the following:
- Refined the overall Product, as an outcome of rigorous competitive analysis.
- Continue to release bug-free Product Solution to external players.
- Boosted User acquisition, engagement & happiness levels appreciably.
- Agile offering ensured the needed flexibility from initiation to implementation.
- RAD approach also helped resolve User issues in minimalistic time frame, without ensuring quality.
- Created a sense of positivity & long-term association – company level.
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