Server Management and Performance Optimization for Retail Electronics Giant

AI ChatBot Interactions for Fundraising Platform

Middle EastLocation

24Team Size


Transforming electronic major’s online business by efficiently managing servers and optimizing website performance, enhancing user experience and business growth.

About The Company

The client is a well-established electronics retail brand renowned for its diverse product range and exceptional customer service. With a commitment to providing an enjoyable shopping journey, they sought to enhance website performance and streamline server management for optimal user experience.

About Evertrue

The Tech Stack





Team Composition

40 Developers, 4 DevOps Engineers

The Problem Statement

The client’s existing infrastructure suffered from frequent server instability, leading to slow page load times and occasional downtimes during peak traffic. Poor website performance due to slow-loading pages impacted user experience negatively, potentially leading to lower engagement and conversions. Downtimes and slow performance during peak traffic periods resulted in revenue loss due to missed sales opportunities.

The Challenge

While undertaking this endeavor, we recognized multiple challenges like:

  • Unidentified bottlenecks in the infrastructure causing performance issues needed to be identified and resolved.
  • The website’s infrastructure needed to handle sudden traffic spikes seamlessly without compromising user experience or causing downtime.
  • Users across different geographic locations experienced varying latency levels, affecting page load times.

The Solution

Netsmartz meticulously crafted a solution that focused on mitigating server-related issues and optimizing the website’s performance, elevating E-commerce’s digital presence and revenue potential.

  • Our experts began by comprehensively assessing the client’s infrastructure and identifying pain points and bottlenecks. This audit laid the foundation for a targeted approach to address specific issues.
  • To tackle server instability, we optimized server configurations, fine-tuning resource allocation for efficient performance. We implemented auto-scaling mechanisms to handle traffic surges seamlessly, ensuring an uninterrupted user experience during peak periods.
  • Leveraging a global CDN, we strategically distributed website content to edge servers, reducing latency and accelerating user page load times across different geographic locations.
  • Our team employed caching strategies such as object caching and page caching to reduce the load on backend servers, improving response times and overall website performance.
  • We optimized database queries, indexes, and schemas to enhance database performance. This led to quicker data retrieval, improving website responsiveness.
  • We implemented a monitoring system using tools like New Relic and Nagios to maintain optimal performance. Real-time alerts enabled us to identify and address any emerging issues swiftly.
  • As part of server management, we reinforced security measures, implementing firewalls, intrusion detection systems, and regular security audits to safeguard customer data and maintain compliance.

Our Process

Netsmartz followed the following process to fulfill the requirements of the client:

Mapping & Identifying Appropriate Resources

At Netsmartz, we conducted a detailed analysis of the project’s scope and requirements to determine the appropriate resources to be assigned to the project.

Team Engagement:

The team was provided training for a week before they started working with the client. This involved understanding the client’s niche and requirements. The learning curve enabled them to generate 95% accuracy.

Consistent Client Feedback & Action

At Netsmartz, we prioritize listening to our client’s feedback and concerns. We responded promptly to client feedback, acknowledging receipt and providing action updates. This allowed us to maintain a strong client relationship and ensured that we addressed any concerns or issues they may have promptly and effectively.

The Result

Netsmartz’s efforts to enhance website performance through reduced page load times improved user satisfaction and engagement, driving higher conversions and sales. The optimized server configurations ensured consistent availability, even during traffic spikes, minimizing downtime and preserving revenue. This scalable infrastructure foundation supported seamless business growth. Strengthened security measures further protected customer data, increasing retention and attracting new customers. Overall, these achievements underscored significant business growth.


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