Global Technology Solutions Partner
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Netsmartz revolutionized online campaigns through advanced sentiment analysis and summarization, enabling data-driven decision-making for optimized marketing strategies.
Our client, based out of Sydney, Australia, emerges as a frontrunner in the marketing realm, dedicated to enhancing online prominence. Their prowess encompasses a spectrum of services, including search engine optimization (SEO), content dissemination, and the orchestration of social media campaigns. Furthermore, they extend their expertise to encompass web crafting, brand identity, and public relations. With a zealous contingent of adept marketers, their mission revolves around steering clientele towards their marketing pinnacles, seamlessly connecting with their intended demographic.
1 Frontend Developer, 1 Backend Developer
Our client was confronted with the challenge of elevating businesses’ online presence. With a small team, they aimed to utilize React for frontend development and Django for backend functionalities. By integrating APIs from Facebook Meta, TikTok, and Instagram, their goal was to build a comprehensive solution that would empower businesses of all sizes to thrive within the highly competitive digital landscape. Furthermore, they aimed to perform sentiment analysis on comments from their Facebook and Instagram campaigns, utilizing this insight to assess the sentiment of the ongoing campaigns.
In pursuit of these objectives, our client faced several critical challenges:
In response to these intricate challenges, our client needed a sophisticated solution that encompassed several key steps:
Netsmartz followed the following process to fulfill the requirements of the client:
The preliminary task was to identify skilled resources to work on the project. Since the project was significantly high-grade – in terms of expertise and skill required, the resources were allocated dedicatedly to see the project through.
After the resource allocation, the developers started working on the problem statement, defining the benchmarks, fixing bugs and errors, and crafting a better solution.
Netsmartz’s innovative sentiment analysis and summarization approach provided a data-driven foundation for informed campaign assessment. This strategic solution enhanced the client’s ability to understand sentiment dynamics and facilitated effective decision-making for optimizing their marketing endeavors.
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