CanadaLocation
8Team Size
Marketing IndustryIndustry
Netsmartz provided a comprehensive solution to a marketing company’s performance issues, including migrating their data to the AWS cloud, automating infrastructure and queuing, and optimizing performance with auto-scaling and load balancing.
About The Company
The company specializes in providing comprehensive SEO solutions to businesses seeking to enhance their online presence. The team of experts is committed to improving the quality of websites and webpages, ensuring that the clients’ audiences have a fulfilling experience. The company is highly dedicated to helping its clients improve their search engine results by implementing cutting-edge SEO strategies and techniques.
The Tech Stack
Azure DevOps
AWS CloudFormation
Terraform
Auto Scaling
Elastic Load Balancing
Redis
RabitMQ
CodePipeline
CodeDeploy
CloudTrail
AWS Config
Team Composition
5 Developers, 1 DevOps, 1 PM, 1 BA
The Problem Statement
The client was struggling with their legacy on-premise large data center. They were experiencing high data usage, leading to increased costs and decreased scalability and performance. As a result, they needed a solution that would address their immediate concerns and enable them to keep up with their growing business needs. In addition to the data usage issue, the marketing company also required a reliable queuing mechanism and a robust CI/CD pipeline to enhance their operations. They needed to be able to manage and prioritize their data effectively, ensure timely and accurate delivery of their services, and streamline their workflows to optimize their productivity.
The Challenge
One of the primary issues they faced was limited scalability, which made it challenging to handle sudden spikes in traffic and workloads. As a result, the company’s services were often unavailable to clients, leading to lost revenue and decreased customer satisfaction. Furthermore, the company’s legacy infrastructure was prone to downtime and other technical issues, further impacting its ability to deliver services consistently. This led to increased costs as the IT team spent significant time and resources on maintenance and troubleshooting.
Additionally, the company’s existing workflows were slow and inefficient, making it difficult to promptly deploy new features and updates. This resulted in a longer time-to-market for new products and services, which hindered the company’s growth and competitive edge in the market.
The Solution
To help the marketing company overcome the challenges, we proposed a comprehensive solution that involved migrating their data from on-premise to the AWS cloud. This allowed the company to achieve high scalability, reliability, security, and cost reduction while ensuring minimal downtime and zero data loss.
- We used AWS CloudFormation and Terraform to create infrastructure as code, automating the process of provisioning and configuring resources in the AWS cloud.
- We also configured Reddis and RabitMQ for queuing, allowing the system to handle a large amount of data efficiently and effectively. This ensured the timely and accurate delivery of services and streamlined the company’s workflows. To further improve the company’s operations, we automated CI/CD using AWS CodePipeline and AWS CodeDeploy.
- We implemented AWS Auto Scaling and Elastic Load Balancing to optimize performance and reduce costs. These tools automatically scale resources up or down based on demand, ensuring optimal performance and reducing costs.
- Finally, we configured CloudTrail and AWS Config to monitor infrastructure and application metrics in real-time. This enabled the company to identify potential issues quickly and proactively address them before they resulted in downtime or other technical issues.
Our Process
To build a cohesive engagement replete with updates, QA, and feedback loops, Netsmartz followed the following process.
Talent Identification
We started with assessing the client’s requirements and understanding their tech stack and engineering requirements. After a thorough assessment and multiple feedback & interviews, we sorted the candidates for the client’s dedicated team.
Team Allocation
The dedicated team from Netsmartz worked closely with the client to understand their business needs, their existing infrastructure, and the specific requirements for migrating to the cloud. They used industry-standard tools and technologies to create infrastructure as code and automate the provisioning and configuration of resources in the cloud.
Team Engagement
The team engagement process was a critical component of our project management approach, involving regular updates, quality assurance, feedback loops, and an agile methodology. This approach facilitated clear communication, timely delivery, and high client satisfaction.
The Result
With Netsmartz’s comprehensive solution, the marketing company achieved improved scalability, reliability, and availability. They could handle sudden increases in traffic and workloads, reducing downtime and increasing productivity. Additionally, they were able to reduce operational costs and deploy new features and updates faster, leading to reduced time-to-market and increased revenue.
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