Netsmartz provided a comprehensive solution to a marketing company’s performance issues, including migrating their data to the AWS cloud, automating infrastructure and queuing, and optimizing performance with auto-scaling and load balancing.
About The Company
The company specializes in providing comprehensive SEO solutions to businesses seeking to enhance their online presence. The team of experts is committed to improving the quality of websites and webpages, ensuring that the clients’ audiences have a fulfilling experience. The company is highly dedicated to helping its clients improve their search engine results by implementing cutting-edge SEO strategies and techniques.
The Tech Stack
Elastic Load Balancing
5 Developers, 1 DevOps, 1 PM, 1 BA
One of the primary issues they faced was limited scalability, which made it challenging to handle sudden spikes in traffic and workloads. As a result, the company’s services were often unavailable to clients, leading to lost revenue and decreased customer satisfaction. Furthermore, the company’s legacy infrastructure was prone to downtime and other technical issues, further impacting its ability to deliver services consistently. This led to increased costs as the IT team spent significant time and resources on maintenance and troubleshooting.
Additionally, the company’s existing workflows were slow and inefficient, making it difficult to promptly deploy new features and updates. This resulted in a longer time-to-market for new products and services, which hindered the company’s growth and competitive edge in the market.
To build a cohesive engagement replete with updates, QA, and feedback loops, Netsmartz followed the following process.
We started with assessing the client’s requirements and understanding their tech stack and engineering requirements. After a thorough assessment and multiple feedback & interviews, we sorted the candidates for the client’s dedicated team.
The dedicated team from Netsmartz worked closely with the client to understand their business needs, their existing infrastructure, and the specific requirements for migrating to the cloud. They used industry-standard tools and technologies to create infrastructure as code and automate the provisioning and configuration of resources in the cloud.
The team engagement process was a critical component of our project management approach, involving regular updates, quality assurance, feedback loops, and an agile methodology. This approach facilitated clear communication, timely delivery, and high client satisfaction.
With Netsmartz’s comprehensive solution, the marketing company achieved improved scalability, reliability, and availability. They could handle sudden increases in traffic and workloads, reducing downtime and increasing productivity. Additionally, they were able to reduce operational costs and deploy new features and updates faster, leading to reduced time-to-market and increased revenue.