Rochester, New YorkLocation
The client came to Netsmartz with a concept wherein we helped them build a complete solution from scratch to enable them to go to market.
About the Company
The client’s company is a Rochester-based firm working on integrating photo printing solutions and advertising on a single platform. The organization had a 2-prong service notion wherein they worked with end customers to provide printing solutions and worked with advertisers to market their services on the printing platform.
The Tech Stack
The engagement involved 1 backend developer and 2 Mobile application developers, working on iOS and Android, respectively. 1 project manager or business analyst, 1 graphics designer, & 1 QA resource was also allocated.
Since the engagement was to begin from scratch, Netsmartz had to envision, map, and build the premise and product. That meant defining the user flows, UX, software architecture, and even the technology stack to utilize for the project.
Across the development engagement, Netsmartz had to educate and inform the customer on how to translate vision & expectations onto features and other technical facets.
This meant consistent collaboration, walkthroughs, daily standups, and whiteboarding/storyboarding sessions with the clients.
Netsmartz was responsible for charting, building, assessing, and explaining the product.
Netsmartz followed the following process to fulfill the requirements of the client:
Mapping the Project
The preliminary task was building a storyboard and architecture for the project. For this, Netsmartz allocated a PM/BA and a senior graphic designer to help encapsulate the breadth of the project in a visual, documented manner.
After the client showcased their requirements and expectations, an interviewing process was followed to hire eCommerce experts for the projects. After vetting and interviews, the PM worked with the developers on the project.
Since the project’s inception was from scratch, the engagement had to be agile while incorporating feedback loops, iterations, and feature additions.
Scaling the Project
After the initial phases of development, a senior QA resource was allocated to ensure bug-free functionality. This also allowed the developers to scale features and expedite the mobile application development.
The primary achievements of this project were:
As a result, the client could enter the market and build a customer base. With the solution Netsmartz created, the client could onboard advertisers and generated a steady revenue stream while ensuring seamless functionality and an enhanced aesthetic pitch to all the stakeholders.
With the solution and the reduced go-to-market, the client could attract investors, further propelling the platform’s growth in the industry.
Enabling quicker allocation of resources also allowed the client to reduce their IT costs and extend their startup runway.