Samsung requested the Spin-Up of a Sizable Elastic Resource Team

Build Your Team model


21Team Size


Netsmartz was tagged by Samsung to deliver a feature-packed marketplace. Initially, Netsmartz allocated a team of 6 team members consisting of developers, QA and Project Manager. The team size has since scaled to 21 remote team members over the last several years.

About The Company

Samsung Electronics Co., Ltd. is a South Korean multinational electronics company headquartered, South Korea. It is a global leader in consumer hand held electronics and white goods. Samsung’s India Online Shop has been managed and maintained by Samsung India Electronics eStore team for several years which strongly backed by its dedicated team at Netsmartz.

About Samsung

The Tech Stack

Apache jmeter

Apache JMeter










Amazon Cloud

Team Composition

The team deployed for Samsung consisted of 21 members – which included Project Managers, Developers, QA experts, and a Subject matter expert.

The Problem Statement

Samsung urgently needed to revamp its existing online storefront in India and needed a full-fledged skilled team of developers to handle the task.

Additionally, the team had to operate in a controlled environment for security and confidentiality reasons.

Samsung also required us to follow their branding guidelines, thus requiring an experienced team of engineers – skilled in multiple technologies to address multitudes of parameters.

The Challenge

Since the requirement was immediate, Netsmartz had to set up a dedicated team to jumpstart the development process. Samsung, primarily with engagement, was looking for the following tenets and operational capabilities to address its resource requirements –

  • The Autonomous team supplemented by a Subject matter expert and a dedicated Project Manager to keep things in line.
  • Developers across different tech stacks with prior experience in building a marketplace, managing large-scale, data-heavy operations, and high-performance backend systems.
  • A Testing unit allocated alongside the developer team – to simultaneously deliver on QA and QC requirements.

The Solution

  • A Content Management engine was created using Magento and MySQL so Samsung’s Sales teams could put together product details and information speedily in the backend.
  • Enhanced features like Pre-booking, Notify me, Multiple Payment Gateways, and Track Shipments were implemented, and control was provided to the eStore team.
  • The website was made responsive, and a single login allows customers to access all of Samsung’s global sites with the same account.
  • The back-end architecture of the new system was built to scale (hosted on Amazon Cloud) and to tackle high traffic load smoothly. It handles 60 – 70K users every day, and this is only expected to grow exponentially.
  • The new application has been encapsulated by server-level security modules and a firewall to prevent unwanted intrusions on the website.

Our Process

To build a cohesive engagement replete with updates, QA, and feedback loops, Netsmartz followed the following process.

Talent Identification

We started with assessing the client’s requirements and understanding their tech stack and engineering requirements. After a thorough assessment and multiple feedback & interviews, we sorted the candidates for Samsung’s dedicated team.

Team Allocation

Netsmartz set up a dedicated team to develop a new storefront for Samsung. An SME (Subject Matter Expert) was appointed to architect the solution. This was necessary to chart the purpose and direction of developer sprints.

Team Engagement

The team followed the Agile process using JIRA to keep track of day-to-day tasks and to provide client visibility. A daily Scrum meeting with the client is part of the process. The Project Manager is the Single Point of Contact (SPOC) who liaised with the client

The Result

As a result of Netsmartz’s services, Samsung was able to contain multiple storefronts managed through one content management system. This further enabled Samsung to scale their storefronts, manage large amounts of traffic, and add-on plug and play features like multiple payment gateways, distributors, pre-booking, etc.

Furthermore, our Dedicated team model allowed Samsung to add multiple resources to suit their operational requirements easily. Netsmartz’s 24×7 support also helped Samsung handle and solve queries related to Amazon Server, Galera Cluster, and Modsec security.


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