Marine & Boat Building E-commIndustry
The company provides tools and marine supplies for woodworkers, craftsmen, Boat builders, and DIY makers that help them with their projects – Boats, woodworking, home restoration, art, etc.
About The Company
The company is an industry leader in marine and boat-building supplies and has been supplying and assisting boaters for over 30 years. They help people with all kinds of boat-building products. The company is currently operating multiple websites to cater to different needs; for example:
One e-commerce website offers a wide range of marine paints, varnishes, epoxy resins, fiberglass supplies, adhesives, and other marine accessories.
They also serve as an online marketplace offering marine hardware, paints, coatings, tools, boatbuilding materials, and woodworking supplies.
They also have a dedicated support website that serves as a knowledge base and resource hub for customers seeking assistance, troubleshooting, and product-related information. It offers a wide range of helpful articles, guides, FAQs, and tutorials to address common inquiries and provide solutions for common issues.
The Tech Stack
The team consists of a Project Manager, a Python developer, a Front-end developer, a Shopify developer, and Quality Analysts.
- Multiple websites: The need to design and develop a customer support website and two different e-commerce websites. Also, the websites need to be responsive and optimized for different devices and screen sizes to ensure a seamless user experience across desktops, mobile devices, and tablets.
- Performance: The overall page speed of e-commerce websites was quite slow, especially on the product pages.
- Integration of Social Tracking Application: Developing a social tracking application that effectively monitors the performance of social ads across various platforms was a challenge.
- Implementation of Generative AI using GPT-3.5 and GPT-4: AI models like GPT-3.5 and GPT-4 require vast amounts of high-quality training data to achieve optimal performance. Acquiring and curating such datasets were challenging, especially when dealing with specific marine domains.
Netsmartz helped the client by segmenting the design and development into different steps:
1.Thoroughly understanding the client’s needs and gathering detailed requirements to establish clear project goals.
Implementing the software solution based on the established requirements and design.
Testing and Quality Assurance
Rigorous testing was conducted to detect and address any bugs or issues, ensuring that the software operates smoothly and aligns with the client’s expectations.
Deployment and Integration
The software application was deployed to the AWS platform, enabling seamless integration and efficient operation.
Netsmartz’s association with the client resulted in the following;
- Netsmartz successfully Designed and Developed the e-commerce websites along with a dedicated s upport website. These websites provided the client with a streamlined process for managing tickets and orders, improving their overall operational efficiency.
- The social tracking application developed by Netsmartz gave the client a comprehensive analytical view of their ongoing social ads. This empowered the client to make data-driven decisions and plan a more effective marketing strategy, resulting in improved campaign performance and ROI.
- The implementation of Generative AI provided the client with advanced natural language processing capabilities and improved customer support.
- By overcoming the challenges and delivering effective solutions, Netsmartz helped improve the overall efficiency of the client’s business operations. The optimized websites, faster page speeds, and seamless user experience resulted in enhanced customer satisfaction, leading to increased customer loyalty and retention.