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Strategies for Building and Growing a Successful Business & Much More
Steve Kazan May 3, 2023
In the dynamic world of business, building and growing a successful company requires careful planning, execution, and adaptation to changing market conditions. To gain insights and advice on these critical aspects of business development, we got in touch with Steve, an experienced CEO, CMO, and GM, who has helped numerous companies establish themselves as leaders in their industries.
Keeping on reading to learn his insights!
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About Steve Kazan
He is a seasoned executive with a proven track record of success in building shareholder wealth through the creation of alliance and channel strategies and programs in fast-growing environments. With a strong background in client attainment and management, he is adept at providing strategy, programs, and plans for client strategy, messaging, marketing, lead generation, events, branding, and other CMO tasks. He is also an accomplished spokesperson, speaker, lecturer, presenter, and social media messenger.
1. What advice would you give to newer companies on creating an effective go-to-market plan?
Creating an effective go-to-market plan, one of the most important things is understanding the people you need to staff your team. This can be a challenging task, as it is essential to bring in a team of individuals with the right skill set and experience to execute your go-to-market plan successfully. Once you have a team in place, it’s important to focus on closing five referenceable accounts first, even if it means selling to friends and family first. These initial customers will help you build a track record and establish credibility in the market. You should also consider a variety of partners in your go-to-market plan. These partners can help you scale your business down the road and provide access to new markets and customers. Additionally, it’s important to identify and differentiate your product/service, develop a strong value proposition, and invest in marketing and sales efforts to create brand awareness and generate leads.
2. What resources does a company need to successfully grow and expand in the USA?
To successfully grow and expand in the USA, a company will need a few key resources. First and foremost, they will need capital to invest in marketing, sales, and product development to effectively penetrate the market. A company will also need a US office address to establish a local presence, hire local talent, and build relationships with local partners and customers. Additionally, the company will need a well-crafted website and marketing materials in US English to communicate effectively with its target audience. Finally, having a US-based CMO can help ensure that the company’s marketing efforts are tailored to the local market and resonate with customers.
3. What do you see as the biggest challenges for business growth today, and how can businesses overcome these challenges?
Today’s macro environment is in flux, and businesses are facing several challenges to their growth. One of the biggest challenges is the uncertainty caused by political and economic instability, such as trade tensions and geopolitical risks. Additionally, the fast pace of technological change and evolving customer preferences mean that businesses must adapt quickly to stay ahead of the competition. Building trust with prospects is also difficult since most people have been bombarded with email and LinkedIn messages. To overcome these challenges, businesses should focus on agility and flexibility to adapt quickly to changing market conditions. They should also invest in building a strong brand and cultivating a loyal customer base that will stick with them through tough times.
4. What advice would you give to new businesses entering the market based on your own experiences and insights?
Based on my experiences, I would advise new businesses entering the market not to overlook the value of building a brand in the US. This can be done by hiring a US-based PR firm and investing in targeted marketing and advertising efforts to create awareness and drive demand. It’s also important to focus on building relationships with key influencers and partners in the industry to help increase visibility and credibility. Additionally, businesses should prioritize digital upskilling to stay ahead of technological advancements and leverage data to make informed decisions. Finally, it’s critical to focus on providing an exceptional customer experience to build loyalty and advocacy, which can be achieved through ongoing engagement and personalized communication.
Wrapping Up
This Expert Q&A with Steve has shed light on some of the most critical aspects of building and growing successful businesses. From creating effective go-to-market plans to overcoming challenges and identifying the resources needed for growth, Steve’s insights and advice are based on his extensive experience in building and managing successful companies.
Overall, this Expert Q&A was refreshing. As much as we enjoyed reading it, we hope you will find it insightful as well.
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