Refining B2C Sports Betting Platform for iGaming Industry |

Ukraine (Headquarters), UAELocation

50+Team Size

iGaming TechnologyIndustry

The Client runs its very own sports betting platform having dual products – B2C & B2B respectively. The former product is direct player facing, while the latter is agency model. Both the platforms have dedicated Website, PWA App. & Admin Portal, for giving its customers the best possible gaming experience – in Sports betting & Casino gameplay, respectively.

About The Company

The Client associates to a product R&D company that creates solutions for the Product Ecosystem in the dynamic iGaming market domain. The overall Mission is to create cutting-edge platforms to reinvent the iGaming industry.

Their product is the top-quality iGaming ecosystem created on a vast choice of technologies, stacks, and programming languages. They hold a Team of experienced professionals – eager to develop and constantly striving for technical excellence.

The Tech Stack

Angular JS

Java/Groovy

React

SQL DB

Team Composition

The team consists of Project Head of Delivery, Technical Chief Architect, Product Manager, Project Manager, Business Analyst, Quality Analysts, UI/UX Designers, Front-end & Back-end Lead Developers, plus DevOps Group.

The Problem Statement

TBased on the CustDev approach of conducting target User interviews & quality surveys, following are the major issues witnessed by Players experiencing our Product – Kisma:

Poor Bonus conversion rate (suggestion by player: post multiple bets, bonus amount should be fully converted).
No Crypto withdrawal offering.
Deposit balance deducted several times.
Late withdrawal process.
Delayed & poor KYC checks (Account under review)
Issue with Login session.
No trial bonus offered (without deposit)

The Challenge

The major challenge why above-mentioned issues were plunged previously was – integrations with 3rd party gaming providers & payment aggregators respectively. Plus, due to legal & regulatory rules of iGaming, some expectations get challenging to implement in a streamlined way.

The Solution

Netsmartz helped Product team in analyzing the root cause of problems incurred and proposed the following items to be implemented at the earliest, to boost – User acquisition, User engagement & User satisfaction!

Adding more Slot games.
Offering Crypto withdrawal facility.
Improving winning dividend delays.
Conducting routine calls to players for clarifying problems.
Reducing delayed withdrawals.
Reducing the minimum-deposit limit to attract more players!
Launch the application on official app. stores.
Offering no-loss rebate bonus (compensation to high loss makers)
Providing more exciting promotional offers.
Offering low bonus wagering criteria.
Making KYC process easy.
Adding more features to the platform.
Offering free bets.

Enforced team of dedicated professionals at Netsmartz ensured 70% of the issues being taken care in a period of a quarter, while development is still round the corner for additional product refinements down the line!

Our Process

Netsmartz followed the following process to fulfill the requirements of the client:

Mapping & Identifying Appropriate Resources

The preliminary task was to identify skilled resources to work on the project. Since the project was significantly high-grade – in terms of expertise and skill required, the resources were allocated dedicatedly to see the project through.

Commencing Development

After the resource allocation, the developers started working on the problem statement, defining the benchmarks, fixing bugs and errors, and crafting a better solution.

The Result

Netsmartz’s esteemed association with the client resulted in the following:

Refined the overall Product, as an outcome of rigorous competitive analysis.
Continue to release bug-free Product Solution to external players.
Boosted User acquisition, engagement & happiness levels appreciably.
Agile offering ensured the needed flexibility from initiation to implementation.
RAD approach also helped resolve User issues in minimalistic time frame, without ensuring quality.
Created a sense of positivity & long-term association – company level.