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A Scrum Team Model. Does It Work for Product Companies?

Published: June 14, 2018
A Scrum Team Model. Does It Work for Product Companies?

Changing needs of customers are common in today’s marketplace. Businesses must be highly adaptive and responsive to such changes while delivering an excellent customer experience.

If you are a part of an establishment, you will probably have heard about the Lean method, Scrum teams and Agile. These days, people are very concerned about these methods and want to cut throughout it. Doing so, they want to focus on changing something that absolutely emphasizes on how teams run and companies work.

Anup VP – Sales & Marketing

Shifting to Scrum Project Management

The art of doing twice the work in half the time – Jeff Sutherland gets right to the heart of the impact of Agile and Scrum.

Many business executives who have just started looking into Scrum have begun asking themselves: Why Scrum and how is it going to benefit my company?

In simple terms, Scrum is a framework that is used for the implementation of an Agile development and implementation of any such development requires organization. After this, structure and management comes into role, offering a powerful way to develop products. This is often seen as the best and standard way to create digital products.

Scrum Model – whether or not it is the right approach to develop and grow your product

The continuous growth and use of Scrum has lead to the fulfillment of customers needs as the top business priority for projects. It has also provided a significant improvement with time to market and even reduced the cycle time. By scaling Scrum, organizations can continually process these goals for larger projects. Scaling has increased in the past year and has demonstrated a sustained need for expertise in this sphere.

To cut short, Scrum’s success rate is spiraling upwards. The state of Scrum 2017-2018 facts has revealed that fully 97 percent of current users say they will continue to use Scrum, and 85 percent say Scrum improved their quality of work life.

What makes the Scrum framework succeed?

The Scrum framework has changed the classical triangle of project management, where quality is no longer an option. In the new framework, course of the project is defined in the functionality to implement and implemented incrementally.

Various studies have shown the positive effects of Scrum in practice for product companies:

  • Increased productivity
  • Better product quality
  • Reduced project costs after introduction of agile methods
  • Higher customer satisfaction rate
  • Increased satisfaction as well as motivation of employees

The Product Owner Role – A Powerful Role

Simply, Scrum cannot function without the product owner. The product owner role comes with a large amount of responsibility.

The product vision must be clear and easy to understand to create alignment and a common purpose, and to avoid misinterpretation and confusion – Lynn&Reilly 2002, Pichler 2008

According to, if the product owner receives negative feedback from users, quickly changes the product without any sort of time wastage, then the speed of decision making within the Scrum model increases, resulting in the organizational agility improvement. Moreover, adapting to the timely market demands allows Scrum teams to create successful products.

Whether you are a startup founder trying to go to market as quickly as possible or you are a more established entrepreneur that wants to find a way to make sense of all the projects in development, Scrum is the answer!

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