Must-have Features in an eCommerce App

With about $5.7 trillion in sales in 2022, it’s no surprise that eCommerce has become extremely popular. However, there are still many challenges faced by app developers who want to make an impact on this market. With this growth comes a need for more product information and features to help users make an informed purchase decision.

Source: eMarketer

So, in this article, we will discuss what features are needed in an e-commerce app so that you can start building yours!

Features in an eCommerce App

Product Description

The product description is the first thing users will see on your e-commerce website. It’s also one of the most important, as it can make or break your conversion rate. The product description should be detailed and provide all necessary information about the product, such as its specifications, features, and benefits. You may also want to include images if they help convey your message better than text alone.

Product Reviews

Product reviews, also known as user reviews, are a form of social proof that consumers use when deciding whether to purchase a product or use a service. Consumers tend not only to rely on online reviews but also trust them more than other information about online products and services.

Product reviews are essential for e-commerce apps because they help customers make better buying decisions and can positively impact your business. Product reviews can be used to engage with your customers, promote your brand and improve customer satisfaction. The following are some examples of how product reviews can help:

• Engagement – When you ask for feedback from customers about their experience with the product or service you provide, it shows them that their input matters to you as a business owner. It also demonstrates that you respect what they have said by letting them know how this helps improve future interactions with others in the community who may not know each other yet.

• Promotion – If people like what they see on an e-commerce app review page, then there’s no reason why they wouldn’t share it with friends! This will encourage others looking for similar products/services to try adding links to each post so people don’t forget where everything lives afterward.

Product Images

There’s no doubt you need space for multiple product images. Product images are the first thing customers see in an app, so they should be clear and high quality. The images should also be large enough to see details, zoomable if necessary, and in a format that’s easy to share.

Sorting Filters

Sorting filters are a great way to help users find the products they want. They allow you to sort products by price, brand, size, and color. This makes it easier for your customers to find what they’re looking for and saves them time searching through your inventory.

Sorting filters can be used in combination with any sort option on the product page—like “price” or “count”—and will also apply when filtering out negative results from searches like “out of stock.”

Geolocation

Geolocation is the identification of the real-world geographic location of an object, such as a radar source, mobile phone, or Internet-connected computer terminal. It can also be used to determine which geographic area a person belongs to (e.g., census data) or where objects are located with one another (e.g., satellite images).

Search Options

Search options are a must-have feature in an e-commerce app. The search function is essential for users to find products quickly while sorting options allow them to sort their search results based on their needs.

For example, if you’re looking for a particular type of backpack, you should see all backpacks that match your criteria before moving on to other bags or accessories (like wallets).

Here are some examples of how this feature could work:

You can create custom searches so customers can easily find what they’re looking for by typing in words or phrases that describe what they need.

For example: “backpacks.” This will show only backpacks related to the word “backpack.” You could also add other terms like “school supplies” or “lunch boxes,” which would give more specific results than showing all backpacks without restrictions!

Social Sharing

Social sharing is a great way to get more exposure for your product, and it’s one of the most effective ways to build a community around your app. If your customers can share their thoughts, experiences, or recommendations with others interested in what you offer, they’re more likely to do business with you.

Social sharing also helps you build trust with consumers who have purchased from your brand before because they know that someone will always be available to help them if something goes wrong or something new comes along that might interest them (e.g., an offer).

Payment Security

As a business owner, you know your customers have much valuable information on their phones. And as an e-commerce app developer, you want to take every precaution possible to protect that information and keep it secure.

One way of doing this is using a payment gateway such as Stripe or Braintree. These gateways provide features like two-factor authentication (2FA) and password protection. Still, they also encrypt credit card details before sending them over Wi-Fi or Bluetooth. They’re protected from hackers who might try to intercept them during transit between your servers and your customer’s phone or desktop computer.

Shipping options

More times than often, a prospective client rejects the e-commerce platform regardless of their needs as the platform doesn’t provide suitable shipping options. Convenience is the name of the game we’re playing, and without shipping options, the game goes down the drain.

User Benefits

The feature informs users about the various available shipping options and clearly displays how much each of these options will cost them while also allotting an estimated delivery time or date. These are all the additional features that keep customers coming back for more.

Push Notifications

Push notifications are a great way to engage users and get them involved in your app. They can send updates about new products, sales, and special offers. Users will also appreciate receiving push notifications for marketing campaigns or events that you’re running.

Customization Features

E-commerce apps are powerful tools that can help you sell products, but they’re also crucial for users to customize. Customization features allow you to personalize your e-commerce app and make it more user-friendly. This can help increase engagement with the platform, which is key for maximizing sales over time. Here are three ways customization features improve the experience of using an e-commerce app:

Personalization

When users have access to various product configurations (color options or sizes), they’ll feel more comfortable choosing what they want from your store. They’ll also be able to find what they’re looking for quickly when browsing through items on sale or new arrivals, so there isn’t any delay in making their purchase decision!

Easy Navigation

Having customizable filters within each category makes navigating through your app more straightforward than ever before because everything is right at hand instead of having everything scattered throughout categories one after another like before. This helps cut down on frustration levels while still providing plenty of options so that users don’t get lost trying too hard just because there aren’t enough screens available.

As an entrepreneur, we understand that adding multiple features can be a challenging task, and it can be pretty expensive. This is where outsourcing can help.

Customer Support

Last but not least, customer support. This feature is the backbone of your mobile e-commerce app. If you do not promote your impeccable customer support feature, you’ll most likely find distasteful comments in your product reviews. Avoid that by remembering to ease your customers’ doubts and queries through the customer support feature that keeps customers at ease.

Why Outsource Developers?

You can outsource software development to a team of highly skilled developers and save money by outsourcing specific tasks. Your app will be up to date with the latest technology, so it’s easy for your customers to use on all devices.

Here are all the advantages of outsourcing:

• Cost-effective: Outsourcing your development is a great way to save money. Not only are you paying less for the developer’s time, but you will also be able to get the best of their expertise and experience.

• Fast delivery: When you outsource your development, it’s easier for developers to complete projects on time as they don’t have any other clients competing with them for resources or attention. They can work around the clock without compromising on quality or speed of delivery.

• Quality work: By outsourcing your app development project, you’ll get what you want without worrying about how much effort it takes or how long it takes before you get your hands with something tangible in your hands (the important things).

Final Words

The best part about e-commerce apps is that they are created for a specific purpose and provide a solution for users’ needs. Therefore, it is essential to consider features that will help your customers solve their problems quickly and easily. This way, you will increase conversions on your app and make sure people use it daily!
Since 1999, Netsmartz has helped startups grow with our on-demand development teams and on-point services. Over our 20+ years of supporting startups, we have perfected the art of MVP IT development, scaling operations, and flexible staff augmentation for 200 startups and counting. Don’t wait any longer; contact us now.