Outsource or Use an In-house Team? Which One Should You Select for Your Digital Marketing Needs

Since the latter part of the last decade, the world has been witnessing a major shift in the ways things are presented and marketed at the global level. With innovation in the prime position, it is compelling the army of marketers to come up with creative ideas and methods to conquer the marketing front. Digital marketing is like a coalition of forces, marketing troops can “invade” untouched lands and connect with the public to promote and sell their offerings.

Kevin
VP – Digital Marketing

Should You Outsource or Use an In-house Team?

Now, if you want to utilize digital marketing in your marketing strategies, the next step would be to choose between the two options – outsource the job to a digital marketing agency or to build an in-house team of internet marketers.

What you get

How to Make the Decision

Before making your decision, it is important to assess the present condition of your business with the competitive nature of the current market. Before opting between the two, we would like to show two scenarios, both in-house and outsourcing businesses, from a digital marketing point of view:

1. Many start-ups prefer having an in-house team to execute digital marketing strategies due to budget constraints. If the team is efficient enough to deliver the desired results from SEO to paid marketing campaigns, then, it is great to employ them. However, if they are unable to give you expected quality and results, then you may have to compromise with a low rate of ROI in the end. The result could be catastrophic, and you might need expensive resources and time to revamp.

2. Established businesses have sufficient funds and flexibility with time to invest. They can hire a number of resources to have an in-house digital marketing team creating quality output and getting the expected results. However, the flip side of the coin says that not all businesses need all the digital marketing strategies and effort continuously. They might not want to run their ad campaigns throughout the year or if they rank higher on search results in most of their keywords. In such scenarios, they would like to hold off for a while and save money to use on something else. Now outsourcing to a digital marketing agency makes better sense in that case, benefitting the business from all aspects.

The crux is – outsourcing your internet marketing needs to a third party, who is capable and reliable enough to meet expectations is the better choice.

Now comes the Benefits of Outsourcing Your Digital Marketing

When it comes to figuring out the benefits of hiring a digital marketing agency to take care of all your internet promotion, brand building and lead generation needs, we can help as there are many. Here are top 7 benefits that businesses capitalize on –

Why should you outsource to a Digital Marketing company?

If you are still looking for reasons to make a choice, the top 5 ones shared by businesses are listed in the infographic below.

Hiring an internet marketing agency can help you pay full attention to your core business activities. After a thorough analysis of your trade and marketing methodologies, try to select the one that best fits your needs.