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Why Product Validation is Crucial Before Starting Development Process & Launching

Developing a new product from scratch is similar to learning to ride a bike for the first time.
You fail and you learn. And you get on the bike and try again.

With a caveat.
In product development, failure is catastrophic and results in loss of time, capital, reputation, and scope.

No pressure.

That brings us to our notion here in this blog.
What is the most crucial measure that every firm should take when starting a business and launching a product?
It is product validation.

Testing the concept, the usability, and the functionality of your product.

Product validation lets you be assured that what you’re developing will be in high demand. This might help you stay focused on the steps that will get you to market faster while also strengthening your dedication to your company.

The benefits are immense and provide some leeway into your learning curve while building the product.

However, validating your product assures genuine market demand before building an MVP.

Remember! Nine out of ten startup failures are due to a lack of validation.

Do you know,

Only 10% of startups fail during the first year, but 70% of failures happen between the 2nd and the 5th year. Interestingly, 35% of startups fail because there is no real market need for their solutions.

What is Product Validation?

Product validation is putting your idea to the test with real people to receive real, objective feedback on its viability. It’s a method for developing and maintaining a product-market fit that’s based on science.

It’s a scalable method for conducting research more quickly and efficiently. You’ll be less likely to waste money and time building a product that doesn’t fit your needs.

TweetBox: Product validation isn’t a one-time activity; it’s a continuous process that lasts the whole of your product’s existence. #softwaredevelopment #productvalidation #enterpreneurship

Throughout the product validation process, the idea is to postpone the costly and time-consuming coding task until you have data to work with. Starting small is the best approach to stay focused, cut costs, and increase your chances of a successful launch.

Also read, Dedicated Product Development Teams for Projects of Any Scale and Complexity

Owners of ideas are prone to jumping right into development without first putting their concept to the test. The reason for an unsuccessful product is that there is no market need for it half of the time. Validating a need for your product is one of the most critical components of starting a business.

Reasons Why Product Validation Necessary Before Developing

1. Exclude Assumptions, Include Reality

Making assumptions about what clients want or need is the greatest mistake you can make. After that, you invest your resources in developing a product based on assumptions. However, this strategy is both risky and costly.

Before you can build the type of product that can significantly lessen customer pain, you must spend time with your potential consumers. Businesses can perform the activity through customer research interviews or surveys. You must spend time learning about your customers’ behaviors, difficulties, and the number of attempts to solve them.

Quick Plug: Netsmartz, with years of experience in software development, supports enterprises with dedicated teams. Whether you are looking for new software product development or want to improve your existing project to fill the gaps, we provide you with a team of professionals to help you maintain the product development life cycle.

2. Reduce the Chances of Launching a Bad Idea

It’s easy to grow fixated on your concept. It’s a good idea, and the rest of the world should hear it. However, there is something about the brooding process that has the potential to alter reality and wreck a good idea. You’ve been so enamored with this concept that you’ve lost the ability to criticize it.

Owners of businesses believe his concept is brilliant. Nonetheless, it isn’t perfect, at least not yet. Furthermore, you will most likely not have the time to enhance your defective product or service after it is launched in the market.

3. Help Listening to & Connecting with Customers

Because your clients will buy your product, you must pay attention to their wants and interests to assure its success. When you reach out to your clients and consider their feedback, you demonstrate that you care about them.

Listening helps in developing a better product but also aids in developing client trust before the product is ever released. Customer loyalty will increase as a result of this trust, and you’ll be able to develop a build-measure-learn feedback loop to keep iterating on your product while keeping the customer in mind.

4. Helps You Make Time & Money Decisions

If you create a product without first going through the validation process and speaking with customers, you’ll end up spinning your wheels & losing a lot of money. And, let’s face it, you probably don’t have a lot of money to begin with as a company.

Before you start building, product validation lowers your financial risk. Moreover, it helps you determine where to spend more of your resources when you begin to create.

5. Improve Your Concept & Make it More Marketable

When you validate a concept, you ensure that there is a market for it and a desire for it. And there’s a strong possibility that your initial attempt at product validation will fall short.

But that’s precisely why you’re going through it. The feedback you receive from your clients can help you improve your product and make it more appealing to your target market.

Final Thoughts

Effective process validation makes a significant contribution to ensuring a high-quality product. When you engage in product validation early in the development process, you strategically direct your company’s time and resources. If there are no controls for validated equipment, all results and completed goods are at risk of being inconsistent.

Before you launch your product, the process of product validation can significantly improve the chances of MVP success. It can help you anticipate whether or not people will buy it, whether your firm will be lucrative, and how much money each transaction will bring in.

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Why Product Validation is Crucial Before Starting Development Process & Launching
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Developing a new product from scratch is similar to learning to ride a bike for the first time. You fail and you learn. And you get on the bike and try again. With a caveat. In product development, failure is catastrophic and results in loss of time, capital, reputation, and scope. No pressure. That brings… Continue reading Why Product Validation is Crucial Before Starting Development Process & Launching

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Anup, Vice President - Sales & Marketing

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