Our work

THE CLIENT

The client is a well-known name in pre-settlement funding services with a pool of experienced attorneys. The client is a leader in the domain of Legal and Lawsuit Funding. As a founding member of American Legal Finance Association, the client was in the forefront of providing financial assistance to individuals and families awaiting their claims.

CHALLENGES

• Help make a ‘startup’ a recognized brand in the digital space.
• Building the brand, traffic, leads and sales from scratch.
• Improving traffic to the Prospect Funding website and microsites with organic and paid campaigns, leading to continuous improvement in ROI.
• Increasing business profitability with higher volume of traffic on microsites, generating traffic & leads.
• Lawsuit funding is a complex product and like any financial product is subject to specific regulations which have to be complied with during any marketing activity.
• The lead information supplied to the client team needed to have detailed information regarding the prospect lawsuit.

APPROACH & SOLUTION

• Different websites were set up for the client for specific target audience segments.
• Keywords were incorporated on all web pages after extensive keyword research based on client inputs.
• The Netsmartz team had to become proficient with the different regulations and requirements regarding digital marketing of financial and legal products.
• A 2-step lead capture form was set up.
• Strategic search engine optimization work was started to improve keyword and page rankings along with traffic on sites.
• Google Search and Display campaigns were set up and managed for the different websites.

BENEFITS

• The brand was recognized online with visibility on all related channels.
• Continuous improvement in leads.
• PPC campaigns generated leads at cost per conversion and conversion rate levels much better than the benchmark rates.
• Top rankings in 100+ keywords with some being money making keywords.

A partial list is shown below: