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Our PPC campaign improves conversion metrics for an online furniture retailer

A PPC campaign for an online furniture retailer that resulted in much lower cost per conversion while improving the click through rate.

Challenges

The client is an online furniture retailer who needed good results within a limited PPC budget. Two of the client‘s websites are being promoted via Google AdWords. The AdWords campaign budget per month is $12,000-$15,000.

The Implementation

Campaigns are being maintained for Google Search and Product Listing Ads.
After taking over the campaign management, we could achieve a marked improvement in different metrics associated with the campaign.

The Result
  • CTR- The CTR improved from 1.04% to 1.11%.
  • Conversions per month- The conversions per month improved from 631 to 871.
  • Cost per Conversion- The cost per conversion decreased from $26.12 to $20.74

    • List of metrics is shown below:

Metrics Before Optimization After Optimization
Spend $16,482.41 $18,063.81
Clicks 44,320 48,295
Impressions 4,268,549 4,364,840
CTR 1.04% 1.11%
Avg. CPC $0.37 $0.37
Conversions 631 871
Cost/Conversion $26.12 $20.74
Conversion Rate 1.42% 1.80%