Potential Tactics for Your 2018 Digital Marketing Plan to Make It Work

It is high time for organizations to look at their digital strategies. A business without a digital strategy is like a ship without a rudder – it can be directionless. After all, you reach your target audience more effectively by using the most current platforms, including computers, tablets and mobile phones.

A good digital marketing strategy includes a variety of online methods, ranging from email promotions, social media and app management to SEO and blogs.


Kevin
VP – Digital Marketing

It enables you to set specific goals and keep track of your progress. Digital strategy is not only limited to advertising a website, but can also lead to exponential growth. As compared to traditional marketing, it is much more cost effective. In addition, it is a much more effective way to connect with your customers as compared with direct mailings or other PR campaigns. It is extremely important for you to regularly review your current digital strategies to make it sure that your business objectives and digital marketing services are on the same page.

digital marketing consultants to explore the potential tactics and the ways to deploy them into a useful marketing plan.

Come up with high-quality keyword-friendly content

If you run a website for your business, it is important that you write high-quality and keyword-friendly content across the pages. Quality is one of the items that will affect your website’s placement on search engines. You are more likely to get the clicks, shares and likes you are looking for if your website shows up on the main search pages. However, this is easier said than done. It demands plenty of thought to write strong content. The good news is that you can make use of some helpful tools found online to write interesting content that is relevant to your website and brand.

Create a marketing plan and consider these points:

• A content plan that is focused more on quality than quantity
• Content that enables your customers to make the right buying decisions
• Clear and accessible pricing information

Create a growth driven website plan

Are you satisfied with your website? Does it provide the best user experience possible? Does it offer clear value to your customers? If the answer is no to any of those questions, it is time to develop a growth driven website plan. You need a website that is dynamic and can easily deliver. The best part is that a growth driven website plan is highly focused on user insight. It works to continually test, adapt and evolve a site for continuous improvement based on such insight. With this type of plan put in place, you can better understand the needs of your visitors and optimize your website on a regular basis.

Things to add for a growth driven marketing plan:

• Get an analysis of your website against websites’ best practices and that of your competitors’ sites
• Thoroughly research the growth driven website design
• Be aware of at least one area of your website that can use an update that would have the best impact

Work more on Facebook marketing

Are you desperately waiting for more website visits or more Facebook likes? If so, it is important that you choose your main objective prior to getting started with your marketing. The introduction of Facebook’s new advertising workflow will allow you to direct paid traffic to a lead collection form without even leaving the platform. In addition, you can now utilize and integrate Facebook messenger on your Facebook pages to directly communicate live with your audience. Are you looking for an even more direct line of communication with your audience? Try live video on Facebook. It is an effective way to grab the attention of your viewers as it allows you to create videos directly on the Newsfeed.

Use Live Chats and Chatbots

Chatbots are usually programmed to interact in multiple languages so that website visitors can be attended to and answered quite conveniently. They have the capability to handle an unlimited number of chats instances at the same time. In addition to or in place of Chatbots, you can offer a human touch with live chats. After all, empathy and the human touch works best in customer service.

Points to consider with live chats and Chatbots:

• Determine whether a live chat or a Chatbot is right for your business
• Look at the different chat technologies
• Come up with a solid chat strategy that includes a process to quickly respond to chat requests

Enhance the budget for video marketing

Approximately 58% of customers consider companies that produce video content to be more trustworthy. These video marketing strategies are there to improve the customer education, increase the brand awareness, and to work on online engagement. You need to make sure your video marketing budget is adequate, as it will allow you to increase website traffic and sales revenue.

Focus on data-driven marketing

Data driven marketing is considered the most transformational change in the digital advertising as it allows the use of customer information for targeted media buying and creative messages.
Additionally, marketing messages are optimized to be shown only to the appropriate targets.

Make use of digital storytelling for better connections

You can utilize digital storytelling to inform your customers about your brand or business. It is the effective way to spread the brand content to your target market.

Use website personalization

Website personalization is important as it highlights products, services, and content that a customer might like, all the while connecting to them on a more personal level. It will make a customer more inclined to not just buy, but to return to the site in the future.

Micro target your audience

You can better acknowledge the preferred communication channel of the targeted individuals through micro targeting. This will also allow you to get the most out of every click that you pay for.

A successful digital marketing approach is required to get insight about the customer’s behavior, preferences and motivations. Step one is to perform a thorough review of your company’s goals, its current marketing initiatives and your target audience. Only then can an e-marketing plan be mapped out and orchestrated effectively. Make sure to spend time thoroughly researching the current practices to sure that you are following the best ways to accomplish your goals.